We are committed to maintaining consistent and sustainable growth within the market. We work to turn our business into referents in the liquor distributor market.
Our mission is to strengthen ties between brands, suppliers, and the end customer.

More About Us:

  • Experience: Our founders have more than 25 years of experience in the industry, which guarantees care in our product selection process.
  • Responsibility: We promote the responsible consumption of alcohol, from moderation and control of its use.
  • Sustainability: We work with resources that respect our planet.


We want to turn every social interaction into a unique experience for our customers. We constantly invest in new technologies which allow us to expand our horizons and satisfy more customers.

General Goods is experience, tradition, novelty and innovation.

At General Goods, we are much more than liquor distribution.

We offer the perfect space to exchange and provide an added value that each brand needs to position itself and increase its value in the market. We offer our clients the personalized attention they need to acquire those products that will allow them to stand out within the alcoholic beverage industry.

  • We offer full product tracking to all of our customers, from the moment the product leaves the factory until it reaches their warehouses.
  • We have all the required certifications for quality, health, sanitation and product data sheets, available to anyone who needs them, either for internal legislation or for export to other countries that require specific documentation.