Commitment, efficiency and responsibility define each and every person who is part of the General Goods team. In an ever-changing world, we remain committed to our mission to deliver solutions that exceed the expectations of our customers and partners.


Our mission is to offer products that exceed expectations in terms of taste and quality, taking care in the selection of each one of them. We work daily to build solid relationships with producers and customers, guaranteeing an efficient and reliable service.


To be one of the leading distributors in the spirits market, recognised for the quality of our products and our commitment to each brand we represent. We seek to be the preferred choice of our customers and business partners, setting a standard of excellence in the industry.


Quality: We are committed to offering only the highest quality products by carefully selecting the brands we represent.
Integrity: We act honestly and ethically in all our business operations and relationships with customers and suppliers.
Long-term relationships: We value and cultivate strong, long-term relationships with our customers, suppliers and business partners.
Innovation: By carefully selecting each of the products we represent, we seek to meet the needs of an ever-changing marketplace.



For more than 10 years, the General Goods team has worked tirelessly, demonstrating a commitment to representing the brands that have placed their trust in us. Each member of our team has brought their expertise, passion and dedication to successfully carry out this mission.

Today, we are proud to say that we continue to grow and exceed market expectations thanks to the combined efforts of our team. We are a diverse group that shares a common vision: to provide the best service to our customers and business partners.

Our strength lies in collaboration and teamwork. Every challenge we face becomes an opportunity to strengthen our ties and grow together. We continue to invest in developing our team, fostering innovation and creativity, and staying at the forefront of the industry.

At General Goods, the success of our team drives our progress. We thank each member of our team for their valuable contribution and are excited for the future as we continue to grow and overcome barriers together.